Five SEO Tactics to Optimize Your Internal-Link Profile

Five SEO Tactics to Optimize Your Internal-Link Profile

SEO — Thu., May. 20, 2021

Search Engine Optimization (SEO) is a form of digital marketing that helps to optimize a website's ranking in search engine results. Tactics such as providing content-rich keywords and phrases, optimizing ranking factors, and establishing an effective internal linking strategy are important components of a successful SEO strategy. Internal links are digital pathways that connect pages within a domain and help with site indexing, navigation, and distributing expertise, authority and trust.

To maximize internal linking power, five SEO tactics can be employed. Links should be provided within relevant, valuable content using natural anchor text, to essential and popular pages, deep within a site structure, and in the right number and type. These measures will ensure that content is accessible to both human users and search engine crawlers, and can help to increase page rank and drive traffic.

A comprehensive SEO strategy that includes internal link building can help provide site traffic that lasts, and can result in increased revenue. Further resources on internal linking can be found on MarketingProfs.com.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Five SEO Tactics to Optimize Your Internal-Link Profile

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How Generative AI Is Impacting Search Behavior

How Generative AI Is Impacting Search Behavior

People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

How to Structure a Multiple-Site SEO Strategy for Enterprise Brands

How to Structure a Multiple-Site SEO Strategy for Enterprise Brands

Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.

AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.

Four UX Fixes to Help You Boost Your SEO

Four UX Fixes to Help You Boost Your SEO

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

How ChatGPT Is Evolving as a Search Platform

How ChatGPT Is Evolving as a Search Platform

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

Subscribe to the MarketingProfs Today newsletter