The success of B2B marketers is determined by their excellent communication skills. As hybrid working becomes more common, digital collaboration is the best way to stay connected with colleagues, customers, and contractors. Microsoft Teams and Slack are excellent tools for keeping teams on the same page and virtual workshops can be more efficient than traditional face-to-face meetings.
Creating an online community is also important, especially since employees have been wanting to connect around nonwork events. Corporate intranets can keep everyone updated and engaged, while celebrating success with colleagues is key to creating a sense of belonging. Employee apps help marketers stay productive on the go when mobility resumes.
Tools such as Microsoft Teams and Slack, virtual workshops, corporate intranets, and employee apps are all important for adapting to the workplace of the future. As restrictions lift, marketers can make use of these tools to stay connected, productive, and engaged.
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