So You've Got Your Topic, Now Here's How You Create Content That Can Rank

When it comes to content marketing, creating content that ranks in search engine results pages (SERPs) is essential to achieving long-lasting visibility. To create the best, most relevant on-site B2B content, it is important to investigate your topic, audience and competition.

To investigate your topic, consider the volume and trend of related keywords, as well as the value that the content will provide to readers. Additionally, investigate your audience by pulling up audience personas, researching questions related to the topic, and exploring the “people also ask” section of Google results.

Finally, to understand and plan to beat your competition, search for your topic on Google and examine the content that is already ranking. Consider what creators are doing right and wrong, and create content that is better suited to meeting Google’s criteria. Ultimately, your content should be the best possible answer to the reader’s question.