Link-building is an important part of SEO and B2B marketing. It involves building backlinks from other websites to yours, which improves your SERP ranking and can bring new audiences to your business. Quality is important - Google assesses backlinks based on number of visitors, relevance and trust flow.
Guest-posting is a good link-building strategy for B2B marketers. You can find suitable sites by using a backlink checker and emailing editors with a friendly offer to write a guest post. Link reclamation involves asking for a link in exchange for a mention on another website, and you can also get backlinks by fixing broken links.
You can also list your business in relevant directories with a high DR, and use HARO to get featured in other websites. Establishing yourself as an expert in your industry can also earn you natural backlinks from other bloggers.
Effective Link-Building for B2B Marketers
Don't worry ... it's FREE!
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.
AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.
Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.