
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
The COVID-19 pandemic has limited in-person professional networking opportunities, leaving many to turn to digital alternatives. LinkedIn is the most popular digital networking platform, but there are many other ways to build meaningful connections and showcase your skills and experience online. These include profile and portfolio sites, virtual events, private messaging groups, and niche communities.
Before engaging in digital networking, it is important to audit your personal brand and ensure that your profile is up to date and consistent across sites. When networking online, remember that it is still important to give more than you get, as with any relationship.
Though physical meetups are missed, digital networking can be just as effective when done correctly. It may require more effort to build meaningful connections, but the rewards of strong personal bonds are worth it.
How to Grow Your Professional Network in the Digital-Only Era
Don't worry ... it's FREE!
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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