How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements

How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements

Marketing Management — Wed., Oct. 14, 2020

Organizations face internal and external conflicts due to a variety of reasons. Negotiation, lawsuits, and other techniques have been developed to address such disputes, though they often damage relationships. Traditional approaches to conflict resolution often involve a fear-based scarcity mentality, but conflicts can be avoided or resolved amicably with proper communication and open-mindedness.

Businesses should use the following techniques to avoid disagreements: express needs in clear and simple language, invite others to convey their needs, avoid mind-reading, look for similarities, don't ignore conflicts, interpret comments from a positive perspective, use words that imply a connection, avoid manipulative stratagems, acknowledge emotions and be empathetic, avoid personalizing the conflict, and approach the conflict in a good mood.

By acting with noble principles, giving priority to the human aspects of each participant, and expressing positive emotions, companies can preserve and strengthen their business relationships while resolving conflicts.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

What Grade Would CEOs Give Their CMO?

What Grade Would CEOs Give Their CMO?

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

The State of Marketing and Sales Alignment in 2025

The State of Marketing and Sales Alignment in 2025

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

The State of 'Revenge Quitting' in 2025

The State of 'Revenge Quitting' in 2025

More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.

What 600 Marketing Ops Pros Say About the State of Their Profession

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

Subscribe to the MarketingProfs Today newsletter