
What Grade Would CEOs Give Their CMO?
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
The COVID-19 pandemic has forced the need for sales professionals to adopt a more digital approach. Leaders need to provide two types of support to ensure their sales teams can adjust and succeed in a remote environment: the tools and infrastructure necessary for day-to-day tasks, and a tailored type of sales coaching. This includes internet speed of at least 5 Mbps, a consistent set of processes, online tools, digital training, and a new sales routine.
Additionally, leaders should ensure messaging is aligned, content is accessible, coaching is prioritized, and reps are empowered to engage prospects. Investing in better tools to allow for dynamic content distribution is key to closing sales. Estimates suggest that up to 56% of the global workforce could work remotely.
By committing to upgrading support, you are investing in making teams more effective and successful no matter where they are. With the right tools and coaching, remote sales teams will be prepared for the future.
How to Upgrade Your Sales Teams for Remote Success
Don't worry ... it's FREE!
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
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