Top 5 Mistakes Companies Make on Instagram, and What to Do Instead

Instagram can be a powerful social media platform for businesses, with 500 million active users and an engagement rate 10 times higher than other social sites. However, businesses often make mistakes that can lead to wasting time and annoying followers. Here are five mistakes to avoid.

First, don't forget to push followers to your own platforms, such as the website or email list. If you have more than 10,000 followers, use Instagram Stories to post links. Consider Instagram ads, but be sure your site can handle an increase in mobile traffic. Second, don't use follower automation tools; work to build followers organically. Third, don't post only about your company; Instagram should be about building relationships. Fourth, don't ignore Instagram Stories; they have a higher reach rate and are fun to create. Finally, don't forget to engage with followers; respond to comments, like and comment on others' posts, and be authentic. To succeed on Instagram, build relationships with your audience through engagement, behind-the-scenes content, and Stories.