![How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]](https://i.b2bprofs.com/assets/images/articles/lg/220920-infographic-lg.jpg)
Today's technology buyers are increasingly engaging with digital channels to inform their decisions and make purchases. To make sure this shift in buyer behaviour does not affect your growth, the infographic from IDC and SAP details how you can adapt your sales and marketing approaches to reach today's tech buyers. It covers the changing buying behaviour, why always-on engagement is essential, and effective ways to market to digital-first buyers.
The infographic explains that buyers today are more informed and empowered and are making decisions quickly. With this in mind, always-on engagement is essential to ensure you are capturing potential buyers’ attention. It also suggests that to effectively market to digital-first buyers, you should focus on hyper-personalization and relevant, timely messaging.
Using the infographic as a guide, you can adapt your sales and marketing approaches to reach today's tech buyers. By understanding how buying behaviour is changing, why always-on engagement is essential, and effective ways to market to digital-first buyers, you can ensure your growth is not derailed by changing buyer behaviour.
... continue reading below
How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]
Don't worry ... it's FREE!
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.