The Top Small Business Marketing Channels, Tactics, and Trends

Marketing Strategy — Wed., Sep. 4, 2024

A survey conducted in March 2024 among 400 small business owners and marketing managers in the US reveals the top marketing channels and tactics driving growth.

According to the respondents, websites, Facebook, and review sites are the most influential marketing channels, while reviews, referrals, and influencers/endorsements are the most effective marketing tactics.

The survey also highlights the top marketing trends for small businesses in 2024, including AI/machine-learning and social commerce, while budget limitations remain the biggest challenge for small business owners and marketing managers.

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