Essential Attributes of Successful Multichannel Marketing Strategy

Marketing Strategy — Tue., Aug. 20, 2024 Senior marketers prioritize data quality and accurate measurement for successful multichannel marketing, per Ascend2's recent research. 52% say data quality is essential, and 50% say accurate measurement is key. A survey of 365 marketing decision-makers found data quality and accurate measurement as top multichannel marketing attributes. Challenges include creating an effective strategy, limited resources, and poor data quality. To ensure consistent brand messaging across channels, marketing decision-makers use team communication, centralized management tools, and brand guidelines. They also see AI and machine learning as the future of multichannel marketing. ... continue reading below