B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
The State of B2B Sales in 2023
Marketing Strategy — Wed., Jul. 19, 2023According to recent research from RAIN Group, B2B sales leaders have noted longer sales cycles and more opportunities being lost to no decision this year. 43% reported an increase in sales cycle timeline, and 44% reported an increase in potential deals lost to no decision.
In addition, 47% reported that the share of potential deals lost to competitors has stayed the same, while 22% said it had increased. The top challenges reported by B2B sales leaders are hiring strong sales talent, selling in an uncertain economy, and generating sales-ready leads.
The report was based on a survey conducted in 2023 among 322 B2B sales leaders from around the world.
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The State of B2B Sales in 2023
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