Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
A recent survey from Brand Keys revealed that 99% of senior marketers cite ROI as their top worry, followed by 98% who cite work-from-home/remote/return-to-office issues, and 97% with concerns about inflation and/or a recession.
Work-from-home/remote/return-to-office issues and inflation and/or a recession were the top two new/rising areas of worry for senior marketers. The report was based on a survey of 463 CMOs and brand managers conducted in 2022.
Senior marketers are having to navigate a new, complex landscape of worries and demands, all while juggling their traditional tasks. The report provides valuable insight into their current concerns and can help marketers better understand what they need to prioritize.
What Keeps Senior Marketers Up at Night?
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.