A recent survey from Brand Keys revealed that 99% of senior marketers cite ROI as their top worry, followed by 98% who cite work-from-home/remote/return-to-office issues, and 97% with concerns about inflation and/or a recession.
Work-from-home/remote/return-to-office issues and inflation and/or a recession were the top two new/rising areas of worry for senior marketers. The report was based on a survey of 463 CMOs and brand managers conducted in 2022.
Senior marketers are having to navigate a new, complex landscape of worries and demands, all while juggling their traditional tasks. The report provides valuable insight into their current concerns and can help marketers better understand what they need to prioritize.
What Keeps Senior Marketers Up at Night?
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