According to recent research from Sagefrog, 42% of B2B marketers plan to explore AI/automation more in 2023, making it the top strategy they plan to experiment with. Other strategies they want to explore include video marketing (32%) and influencer marketing (30%).
In 2022, B2B marketers' top sources of leads were search (organic and paid), paid social media, and trade shows/events. Additionally, they saw the greatest engagement from LinkedIn, on average, among major social networks.
The research was based on data from a survey of more than 900 B2B marketing professionals across a wide range of industries.
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The Top Strategies B2B Marketers Plan to Explore in 2023
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