
Why CMOs Should Be Rethinking Their Martech Stacks
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
A recent research report from Lean Data, Sales Hacker, Heinz Marketing, and Outreach has found that 60% of B2B professionals say leads are sometimes assigned to the wrong owner at their company. Only 32% of respondents say their leads are never assigned incorrectly. Two-thirds of respondents are satisfied with their lead routing process, however, a quarter of respondents find the process slow and/or error prone.
Lead routing is primarily done manually (30%) or through marketing automation platforms (25%). The most desired lead management capability that B2B marketers don't currently have is more automation (32%).
The research was conducted in December 2021 among 1,732 sales, marketing, and operations professionals at B2B firms.
How Well Do B2B Firms Handle Routing Sales Leads?
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CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
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Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.