
The Data-Related Activities Marketers Spend the Most Time On
Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.
A recent research report from Lean Data, Sales Hacker, Heinz Marketing, and Outreach has found that 60% of B2B professionals say leads are sometimes assigned to the wrong owner at their company. Only 32% of respondents say their leads are never assigned incorrectly. Two-thirds of respondents are satisfied with their lead routing process, however, a quarter of respondents find the process slow and/or error prone.
Lead routing is primarily done manually (30%) or through marketing automation platforms (25%). The most desired lead management capability that B2B marketers don't currently have is more automation (32%).
The research was conducted in December 2021 among 1,732 sales, marketing, and operations professionals at B2B firms.
How Well Do B2B Firms Handle Routing Sales Leads?
Don't worry ... it's FREE!
Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.
A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.
Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.
Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.
Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.