The 10 Brands People Feel Most Intimately Connected to in 2022

The 10 Brands People Feel Most Intimately Connected to in 2022

Branding — Wed., May. 18, 2022

Disney, Tesla, and Apple are the top three most intimate brands according to a recent research from MBLM. The report was based on an AI analysis of more than 1.4 billion keywords and social media mentions of 600 global brands across 19 industries. Each brand was assigned a Brand Intimacy Quotient score from 0 to 100.

Media/entertainment and tech/telecom brands are the industries people feel most connected to. Fostering intimate connections had a strong financial payoff, as the top 20 brands on last year's Brand Intimacy list saw a 44% jump in their stock prices from 2020 to 2021.

The methodology of the report used AI to analyze sentiment and assign a score to each brand. You can read more about the methodology here.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The 10 Brands People Feel Most Intimately Connected to in 2022

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Why You Need a Brand Style Guide (Even If you Think You Don't)

Why You Need a Brand Style Guide (Even If you Think You Don't)

Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

Nine Rebranding Myths and Misconceptions Debunked

Nine Rebranding Myths and Misconceptions Debunked

Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.

Four Steps to Get Your Team Writing in Your Brand's Voice

Four Steps to Get Your Team Writing in Your Brand's Voice

This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

How to Craft Your Brand's Elevator Pitch

How to Craft Your Brand's Elevator Pitch

To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

Subscribe to the MarketingProfs Today newsletter