B2B marketers say social media was the most successful tactic used for generating high-quality leads at the top of the funnel in 2021, according to research from Demand Spring. Email and live/virtual events were also successful tactics. Webinars were the most successful mid-funnel tactic.
In-person events were replaced with webinars and virtual events in 2021. Whitepapers/e-books were also a successful tactic for generating high-quality leads in the middle of the funnel. The report was based on data from a survey conducted in 2021 among 150 B2B marketers in North America and the United Kingdom.
Overall, B2B marketers identified social media, email, live/virtual events, and whitepapers/e-books as the most successful tactics for generating quality leads in 2021. The Demand Spring research provides valuable insight into effective lead generation strategies for the upcoming year.
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The Top Tactics for Generating High-Quality B2B Leads
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