The Martech Solutions Marketers Can't Live Without

According to research from Oracle and Ascend2, marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without. 36% of respondents say they absolutely cannot live without their customer data platform and 36% say they absolutely cannot live without their email marketing platform.

Marketers plan to invest in their customer data platform, segmentation and targeting solutions, and email marketing platform the most in 2022. 82% of marketers also say they plan to add, remove, or replace components of their current martech stack to improve performance.

For B2B marketers, integrating data from their customer service application and customer loyalty application into their martech stack would have the greatest impact on success.