Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
Global Ad Spend 2021-2022: Where Budgets Are Going
Advertising & Promotions — Tue., Dec. 14, 2021Social media, online video, and search saw some of the strongest year-over-year growth in 2021, according to recent research from WARC. The overall ad market grew 24% year-over-year, and is forecast to grow 13% and 8% in 2022 and 2023, respectively. Excluding cinema advertising, social media, OTT video, and search saw the strongest year-over-year growth in 2021, and all three channels are forecast to see significant spend growth in 2022.
E-commerce advertising is forecast to see the greatest year-over-year growth in 2022, and some 77% of marketers surveyed plan to increase their ad spend on online video and 68% plan to increase their spend on social media.
The report was based on data from an annual survey of 1,350 marketing practitioners worldwide.
Enter your email address to continue reading
Global Ad Spend 2021-2022: Where Budgets Are Going
Don't worry ... it's FREE!
