Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
According to recent research from WARC, the share of ad spend going towards TV and social media next year is predicted to be twice as high as daily consumption of those channels by audiences. Social media is forecast to receive 39% of ad spend in 2022, but only 21% of total daily media consumption.
Linear TV is expected to receive 32% of ad spend but only 16% of daily media consumption. Conversely, podcasts and online audio are predicted to receive significantly less ad spend relative to daily consumption.
The report was based on advertising spend forecasts for 100 markets worldwide as well as the results of a survey conducted by GWI among more than 715,000 consumers worldwide.
The Big Gap Between Channel Ad Spend and Channel Consumption
Don't worry ... it's FREE!
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.
Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.
Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.