Five Brands Acing Social With Their Own Spin on Cultural Moments
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
Do LinkedIn posts with links or without links have higher engagement? Social Insider and Lightspan Digital analyzed engagement on 86,504 posts from 883 brand pages and found that posts without links performed better than those with links, with the exception of job posts. Image posts had an average engagement rate 70% higher without links. Adding a link as the first comment was also not widely adopted.
Image posts had the highest average engagement, followed by video posts and job posts. The research was based on an analysis of engagement on 86,504 LinkedIn posts from 883 brand pages.
This study provides an insight into how to get the most engagement on LinkedIn posts. Companies should opt for posts without links, except for job posts, and should consider adding a link as the first comment.
How Including Links in LinkedIn Posts Affects Engagement
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See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
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B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
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