Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

Martech — Wed., Sep. 8, 2021

A recent research from the CMO Council and KPMG has found that having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes.

The survey of over 200 North American CMOs and other marketing leaders across 12 industries revealed that senior marketers who have a very effective relationship with IT leaders report four key benefits: better strategic martech planning, greater martech innovation, more data-driven martech decisions and better martech alignment between Marketing and IT.

Check out the infographic to see an in-depth look at the findings.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

The Most Important Content Management System Features

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

How Salestech Can Embrace Customization at Scale

How Salestech Can Embrace Customization at Scale

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

Five Powerful Benefits of Chatbots in B2B Marketing

Five Powerful Benefits of Chatbots in B2B Marketing

When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

Subscribe to the MarketingProfs Today newsletter