Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

A recent research from the CMO Council and KPMG has found that having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes.

The survey of over 200 North American CMOs and other marketing leaders across 12 industries revealed that senior marketers who have a very effective relationship with IT leaders report four key benefits: better strategic martech planning, greater martech innovation, more data-driven martech decisions and better martech alignment between Marketing and IT.

Check out the infographic to see an in-depth look at the findings.