Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

Martech — Wed., Sep. 8, 2021

A recent research from the CMO Council and KPMG has found that having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes.

The survey of over 200 North American CMOs and other marketing leaders across 12 industries revealed that senior marketers who have a very effective relationship with IT leaders report four key benefits: better strategic martech planning, greater martech innovation, more data-driven martech decisions and better martech alignment between Marketing and IT.

Check out the infographic to see an in-depth look at the findings.

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