How Long It Takes to Read the Legal Fine Print on Popular Sites

How Long It Takes to Read the Legal Fine Print on Popular Sites

Websites — Wed., Aug. 11, 2021

Recent research from Reboot Online Marketing found that it would take over an hour to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal. The analysis of terms of service and privacy policies was done using the Ahrefs tool and the Words to Time tool.

The research found that it would take 92 minutes to read PayPal’s legal fine print, 83 minutes to read Amazon’s, 66 minutes to read Facebook’s, and 63 minutes to read Google’s. The platforms that receive the most online searches for their legal agreements are WhatsApp, Discord, Instagram, Facebook, and YouTube.

The research was conducted by Reboot Online Marketing and was based on an analysis of the terms of service and privacy policies of popular online platforms.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How Long It Takes to Read the Legal Fine Print on Popular Sites

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.

How to Improve Your Conversion Rates With Digital Accessibility

How to Improve Your Conversion Rates With Digital Accessibility

Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.

Are Popular Websites Complying With Privacy Regulations?

Are Popular Websites Complying With Privacy Regulations?

The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.

Landing Page Conversion Benchmarks for 2024

Landing Page Conversion Benchmarks for 2024

What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

Subscribe to the MarketingProfs Today newsletter