Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget
Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.
What B2B Buyers Want From Vendor Websites
Websites — Tue., Jul. 27, 2021According to recent research from Demand Gen Report and Demandbase, B2B buyers prioritize relevant content and pricing/competitive information when evaluating potential solutions on vendor websites.
The survey of 257 B2B marketing, sales, and IT executives involved in purchasing decisions revealed that 65% of buyers look for easy access to relevant content and 65% look for pricing and competitive information. Additionally, 56% of buyers began their search with a web search and 39% used vendor websites.
The research also showed that content from the winning vendor had a significant impact on buyers' decisions, with 79% of buyers saying it had a significant impact on their most recent purchase.
... continue reading below
Enter your email address to continue reading
What B2B Buyers Want From Vendor Websites
Don't worry ... it's FREE!
