Top Hurdles B2B Buyers Face in Online Purchasing
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
What B2B Buyers Want From Vendor Websites
Websites — Tue., Jul. 27, 2021According to recent research from Demand Gen Report and Demandbase, B2B buyers prioritize relevant content and pricing/competitive information when evaluating potential solutions on vendor websites.
The survey of 257 B2B marketing, sales, and IT executives involved in purchasing decisions revealed that 65% of buyers look for easy access to relevant content and 65% look for pricing and competitive information. Additionally, 56% of buyers began their search with a web search and 39% used vendor websites.
The research also showed that content from the winning vendor had a significant impact on buyers' decisions, with 79% of buyers saying it had a significant impact on their most recent purchase.
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What B2B Buyers Want From Vendor Websites
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