How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
The Most Impactful Emerging Marketing Technologies
Martech — Tue., Jan. 12, 2021Marketers believe that real-time marketing, analytics and artificial intelligence (AI) will have the greatest impact on their strategies in 2021. According to research from Ascend2, 43% of respondents said real-time marketing, 36% analytics, and 36% AI will have the most impact on their marketing strategies.
When evaluating new marketing technologies, marketers said their top considerations are ease of use (55%), cost (37%), and customization (36%). The top challenges when implementing new technologies were budget constraints (45%), strategy execution (43%), and determining which technology is appropriate (38%).
The survey was conducted in November 2020 among 270 marketers from B2B, B2C and hybrid firms. The findings provide an insight into the technologies marketers will be using in 2021.
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The Most Impactful Emerging Marketing Technologies
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