According to recent research from LeadMD, buyers of B2B technology products and services most want information about how to get the most out of the solutions they already own. 44% of respondents said this is the most important thing they'd like from providers right now, while 25% want information about how vendors are supporting customers during the COVID-19 pandemic.
The survey also found that 31% of B2B buyers have started looking for new technology solutions since the pandemic started. 55% of respondents feel it is appropriate for vendors to continue to market their products and services, while 26% say they wish vendors were more sensitive.
The report was based on data from a survey conducted in April 2020 among nearly 200 buyers of B2B technology products and services.
What B2B Buyers Want From Tech Vendors Right Now
Don't worry ... it's FREE!
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.
In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.