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What B2B Buyers Want From Tech Vendors Right Now
Martech — Tue., May. 26, 2020According to recent research from LeadMD, buyers of B2B technology products and services most want information about how to get the most out of the solutions they already own. 44% of respondents said this is the most important thing they'd like from providers right now, while 25% want information about how vendors are supporting customers during the COVID-19 pandemic.
The survey also found that 31% of B2B buyers have started looking for new technology solutions since the pandemic started. 55% of respondents feel it is appropriate for vendors to continue to market their products and services, while 26% say they wish vendors were more sensitive.
The report was based on data from a survey conducted in April 2020 among nearly 200 buyers of B2B technology products and services.
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What B2B Buyers Want From Tech Vendors Right Now
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