What B2B Buyers Want From Tech Vendors Right Now

According to recent research from LeadMD, buyers of B2B technology products and services most want information about how to get the most out of the solutions they already own. 44% of respondents said this is the most important thing they'd like from providers right now, while 25% want information about how vendors are supporting customers during the COVID-19 pandemic.

The survey also found that 31% of B2B buyers have started looking for new technology solutions since the pandemic started. 55% of respondents feel it is appropriate for vendors to continue to market their products and services, while 26% say they wish vendors were more sensitive.

The report was based on data from a survey conducted in April 2020 among nearly 200 buyers of B2B technology products and services.