Collaboration between marketing and sales teams is crucial for successful lead generation. Multitouch engagement, where potential customers interact with a brand multiple times, can increase interest. When sales and marketing teams work together, trust is built and conversations can be maintained until leads are ready to make a deal.
As a marketer, incorporating the multitouch approach involved creating content that resonated with potential leads and mentioning their products or services. Paid ads were also utilized for brand awareness, and events were planned well in advance with a combination of in-person and virtual elements for maximum impact.
Using a multitouch approach involving both sales and marketing efforts can greatly benefit businesses. Resources on the topic include case studies and tips for measuring effectiveness and improving lead quality and cost.
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Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing
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