Nine Rebranding Myths and Misconceptions Debunked

Rebranding is a popular trend among social media platforms and corporate entities seeking growth. Overstock.com's purchase of Bed Bath & Beyond aimed to change its image as a liquidator.

Business leaders often hold misconceptions about rebranding, but it can be a powerful strategy for driving revenue, customer loyalty, and shareholder value. It requires careful planning and execution, but with a clear vision, it can lead to success.

Rebranding goes beyond changing a logo and can take 12-18 months to complete. It should not sever all ties with the past and can be viewed as an investment in the company's future. Legal challenges can be overcome, and criticism can be managed with strategic planning.