AI is here to stay, with powerful tools to help define and home in on ideal customers, build marketing campaigns, measure results, and plan for the future. Try these 10 ways to use AI to locate customers, engage audiences, and fill sales funnels.
AI can give customer insights, create buyer personas, and target marketing to increase efficiencies. It can also customize outreach and optimize campaigns, using predictive analytics to make data-driven decisions. AI can also help with product descriptions, social media, customer service, and sentiment analysis.
Whether you embrace AI or choose to stay off the boat, it's here to stay. Explore MarketingProfs' directory for a comprehensive list of AI tools and vendors.
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10 Ways Marketers Can Use AI to Improve Sales
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The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.
Catch up on select AI news and developments from the past week or so. Stay in the know.
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.