Gamification is a tactic that marketers use to boost engagement, sales and loyalty. It involves using game mechanics in marketing campaigns to offer interactive and memorable user experiences. Contest, virtual reality, augmented reality, progress bars and badges, as well as loyalty programs are four popular types of gamification in marketing.
Developing a gamification strategy involves identifying objectives, defining the target audience, choosing a technique, deciding what participants get out of it, setting SMART goals and integrating campaign goals with business objectives.
A successful gamification campaign requires marketers to lay out objectives and select a technique that helps them achieve these objectives. Measuring the ROI and optimizing the program based on the results is also important.
... continue reading below
How and Why to Implement Gamification in Your Marketing Strategy
Don't worry ... it's FREE!
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.