My five-year-old's advice to "drop it in the comments" is evidence of the ubiquity of soliciting comments. Find the right real estate and the right words to create a strong comment strategy. Comments are a two-way conversation and create relationships and connection.
Alice Elliott compares commenting to a content marketing strategy. Consistent, high-quality comments build brand recognition and drive more visitors. Stefanie Marrone suggests two rules for etiquette.
ChatGPT might be tempting, but AI is not a shortcut. Fake comments can destroy trust and brands should stay true to their voice. Humor is appreciated but not mandatory. Comments demonstrate ongoing engagement and trust.
How to Manage Online Comments—And Why You Need a Comment Strategy
Don't worry ... it's FREE!
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.