My five-year-old's advice to "drop it in the comments" is evidence of the ubiquity of soliciting comments. Find the right real estate and the right words to create a strong comment strategy. Comments are a two-way conversation and create relationships and connection.
Alice Elliott compares commenting to a content marketing strategy. Consistent, high-quality comments build brand recognition and drive more visitors. Stefanie Marrone suggests two rules for etiquette.
ChatGPT might be tempting, but AI is not a shortcut. Fake comments can destroy trust and brands should stay true to their voice. Humor is appreciated but not mandatory. Comments demonstrate ongoing engagement and trust.
How to Manage Online Comments—And Why You Need a Comment Strategy
Don't worry ... it's FREE!
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.