
What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
My five-year-old's advice to "drop it in the comments" is evidence of the ubiquity of soliciting comments. Find the right real estate and the right words to create a strong comment strategy. Comments are a two-way conversation and create relationships and connection.
Alice Elliott compares commenting to a content marketing strategy. Consistent, high-quality comments build brand recognition and drive more visitors. Stefanie Marrone suggests two rules for etiquette.
ChatGPT might be tempting, but AI is not a shortcut. Fake comments can destroy trust and brands should stay true to their voice. Humor is appreciated but not mandatory. Comments demonstrate ongoing engagement and trust.
How to Manage Online Comments—And Why You Need a Comment Strategy
Don't worry ... it's FREE!
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.