Is your lead generation pool leaking? Identify the problem with relevant KPIs such as qualified leads, conversion rate, and cost per lead. Align your lead and sales strategies by collaborating as a team, understanding tech needs, and using ABM. Streamline processes with automation, cold outreach, automated ad campaigns, and inbound marketing.
To save your shrinking lead generation pool, analyze strategy, process, and conversion. Share information and offer feedback, create a tech stack, and focus on one account. Automate your drip campaigns and email marketing, personalize outreach, target and segment your audience, and create compelling ad copy.
The future of lead generation will be shaped by technology, data, and customer behavior. To stay ahead, marketers need to address those factors along the funnel and test and measure their effectiveness.
How to Save a Leaking Lead Generation Pool
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The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
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When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.
Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.