Why Now Is the Time to Add Video to Your Marketing Budget

Why Now Is the Time to Add Video to Your Marketing Budget

Marketing Content — Wed., Apr. 26, 2023

Marketers who aren't incorporating video into their campaigns are missing out on its numerous benefits. 70% of viewers purchase from specific brands after seeing their advertisements on YouTube, and 50% of leading marketing professionals are researching how to further invest in YouTube video content in 2023.

Successful video campaigns must be strategic and tailored to the specific audience. Researching the audience beforehand will help determine the tone and create content that resonates with potential buyers. Understanding the goals and resources and staying true to brand values are also critical for success.

Investing in video can be intimidating, but the rewards far outweigh the risks. If you're ready to create a loyal following, get more people talking about your brand, and grow your business, now is the time to add video to your marketing budget.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Why Now Is the Time to Add Video to Your Marketing Budget

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Content With Purpose: How to Elevate Your Brand

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

How Repurposing Content Benefits Small Businesses

How Repurposing Content Benefits Small Businesses

Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

Content Speaks, but Data Listens: How to Optimize Your Content Strategy

Content Speaks, but Data Listens: How to Optimize Your Content Strategy

In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

Four B2B Content Types and When to Use Them in the Buyer's Journey

Four B2B Content Types and When to Use Them in the Buyer's Journey

Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

Four Tips to Help You Find Your Optimum Content-Marketing Mix

Four Tips to Help You Find Your Optimum Content-Marketing Mix

Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.

Subscribe to the MarketingProfs Today newsletter