How bad is it when a salesperson not only keeps emailing but also gets personalization wrong? This article explores why sales enablement feels so bad, and how to make it good again. Through thoughtful questions, the author aims to uncover ways to spark interest and build trust. Referrals and thought leadership are outlined as effective ways to stand out. Additionally, the author explores ways to create compelling content and be privacy-minded in order to build a different kind of demand generation framework.
The article also looks at the need to be careful in order to not squander trust. To do this, the author suggests to focus on creating content with a clear point of view and that is meaningful and relevant. They also point to the importance of connecting as humans in marketing, in order to create an empathetic and helpful sales enablement.
To conclude, the author looks at how to build a demand generation framework without intense automation, and suggests to throw away the old blueprint for something that will not be built. They invite readers to follow along with their journey and connect with them on LinkedIn and in the Marketing Profs PRO Slack community.
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
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