Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
How bad is it when a salesperson not only keeps emailing but also gets personalization wrong? This article explores why sales enablement feels so bad, and how to make it good again. Through thoughtful questions, the author aims to uncover ways to spark interest and build trust. Referrals and thought leadership are outlined as effective ways to stand out. Additionally, the author explores ways to create compelling content and be privacy-minded in order to build a different kind of demand generation framework.
The article also looks at the need to be careful in order to not squander trust. To do this, the author suggests to focus on creating content with a clear point of view and that is meaningful and relevant. They also point to the importance of connecting as humans in marketing, in order to create an empathetic and helpful sales enablement.
To conclude, the author looks at how to build a demand generation framework without intense automation, and suggests to throw away the old blueprint for something that will not be built. They invite readers to follow along with their journey and connect with them on LinkedIn and in the Marketing Profs PRO Slack community.
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
Don't worry ... it's FREE!
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.