Lead magnets are incentives in the form of free resources that you offer your audience members in exchange for contact details. Entry points are the final stop of the route people take to enter your database and are the point at which they sign up to access a lead magnet. Good lead magnets and entry points are essential to any successful demand gen and conversion strategy. It's important to have entry points scattered across your website, tailored to different awareness stages.
Designing entry points should be eye-catching and convenient. Reverse-engineering your entry points allows you to help potential customers find the right lead magnet at the right time. Your entry points should be strategically placed in locations that coincide with the correct awareness stages. Additionally, each entry point should take people to a specific lead magnet landing page.
Understanding what awareness stages prospects are in will very much determine what type of lead magnet and entry point relates to them. Entry points should be placed in multiple places across your website and should be related to the traffic that your pages are likely to attract. If done properly, lead magnets and entry points can help increase signups to your database.
How to Increase Leads: Effective Entry Points for Lead Magnet Signups
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