B2B buying has changed drastically in recent years, with buyers preferring to remain anonymous and being resistant to traditional sales tactics. This means that reaching modern buyers requires modern solutions, such as Big Data and AI. AI applied to Big Data in the revenue process can help businesses win more customers.
Surfacing new prospects, breaking into new markets and verticals, improving the efficiency and effectiveness of marketing spend and helping the prospecting team identify and prioritize high-intent accounts are all facilitated by AI. It can accurately predict what stage of the buying journey prospects are in, and provides marketers with current contact data and insights about what potential customers are researching. AI is becoming more accessible and is a necessary part of the toolkit for finding, understanding and engaging with buyers today.
AI holds tremendous potential for helping us more effectively connect with customers with less cost and effort. It can take the guesswork out of expansions, reduce marketing spend and ensure campaigns land in front of the right people. AI and Big Data are becoming an important and useful part of daily life for marketers.
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