AI-Powered Martech in 2022: Promising or Already Indispensable?

AI-powered technology has become increasingly important in marketing over the past few years, and in 2022 we’re likely to get more practical applications. Conversion optimization and the detection of outliers are already benefiting from AI-powered martech, but it will also cause disruption and create growth in long-form content creation, campaign optimization, and customer segmentation.

To date, AI has mostly been used for rapid, large-scale data analysis. It has been applied to predicting conversions for campaigns, estimating the lifetime value of an individual customer, and identifying trends and outliers in a marketing funnel. AI-powered tech can also generate text, detect industry trends, and optimize campaigns and ad personalization.

AI-powered martech is still in its early stages and requires human oversight, but it is likely to improve and bring innovation to areas such as public relations and long-form content creation. Companies should focus on areas with the largest potential impact for their operations and measure results carefully to ensure desired outcomes are achieved.