When you look at a marketing funnel, it appears to be linear. But in reality, potential clients might stay in the awareness or consideration stages for days, months, or even years. In order to stay relevant and engage these clients, businesses must consistently invest in business development initiatives.
Businesses must also take care to avoid the "kisses of death" that undermine development initiatives, such as being inconsistent with projects, targeting the wrong audience, having too many niches, and waiting for new clients to find you.
By avoiding these pitfalls and staying focused on your target audience, you can ensure you stay top of mind even when potential clients aren't actively engaged in your marketing funnel.
Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
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