How to Use Brand-Mapping to Position Your Business

Successful branding is the ultimate goal for any business, and brand-mapping can help you achieve it. This process involves identifying your current market position, doing competitor analysis, determining your unique selling proposition (USP), drafting a positioning statement, and testing your position with a brand map. By understanding these steps, you can differentiate yourself from the competition and keep your company in customers’ minds.

Your USP is the problem that only you can solve, so build your marketing strategy around it. It’s worth dedicating a lot of time to. Through customer surveys, social media research, and market research, you can identify your competitors’ strengths and weaknesses, helping you to make one of your strengths into a USP. Once you’ve decided on a USP, you can draft a two-sentence positioning statement.

Brand-mapping is an ongoing process. With it, you can unlock insights about the industry, understand the direction your brand is heading, and determine whether your brand aligns with your business strategy. The Gartner Magic Quadrant is a perceptual brand map, and you can use it to assess how brands are perceived by users and investors relative to their competitors. With brand-mapping, you can assess the effectiveness of your marketing strategy and understand how customers perceive your brand.