How to Spring-Clean Your Website Content

Websites — Tue., May. 24, 2022

Did you know your online content needs a regular spring cleaning? To improve technical health and keep up with search engine algorithms, you should scan and update your content regularly. Start by evaluating relevance and freshening up the introduction. Check URLs and consider four metrics - bounce rate, goal rate, total lifetime users, and keyword cannibalization - to decide if the content should be scrapped.

If your content is evergreen, you may not need to update it, but make sure nothing ages it. Scan for language and subject trends, and look for sources from the past three years. Don't be afraid to crowdsource ideas from your marketing colleagues. Finally, review page URLs to ensure they remain relevant.

By spring-cleaning your content, you improve your website's technical health and show that your business is an expert industry leader. This will attract readers and increase website traffic and prospects. Make sure your content is attractive, up-to-date, and relevant to your target audience.

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