Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms
Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
If you've worked in digital marketing lately, you know that cookie use regulations have been frequently tested and changed since the European Union passed the General Data Protection Regulation (GDPR) in 2016. Companies must comply with these laws to build a strong privacy program and benefit both customers and the company. It's not always a simple task but there are steps to follow.
Step 1 is to identify which laws apply to the company by taking into account the size of the organization, the number of data records collected, the locations of offices and customers, etc. Step 2 is to create a data inventory, which is a comprehensive overview of the company's data practices, and Step 3 is to set up a notification launch sequence to inform website visitors of what data is collected, how it will be used, and who it will be shared with. Step 4 is to establish an opt-in or opt-out process, depending on the laws in the company's location, and Step 5 is to link to the privacy and cookie policies. Step 6 is to ensure secure storage of consent records.
Cookie compliance is an important part of any privacy program. Following the steps outlined in this article can help simplify the process and make sure the program is both agile and compliant.
The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners
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Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.