The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners

If you've worked in digital marketing lately, you know that cookie use regulations have been frequently tested and changed since the European Union passed the General Data Protection Regulation (GDPR) in 2016. Companies must comply with these laws to build a strong privacy program and benefit both customers and the company. It's not always a simple task but there are steps to follow.

Step 1 is to identify which laws apply to the company by taking into account the size of the organization, the number of data records collected, the locations of offices and customers, etc. Step 2 is to create a data inventory, which is a comprehensive overview of the company's data practices, and Step 3 is to set up a notification launch sequence to inform website visitors of what data is collected, how it will be used, and who it will be shared with. Step 4 is to establish an opt-in or opt-out process, depending on the laws in the company's location, and Step 5 is to link to the privacy and cookie policies. Step 6 is to ensure secure storage of consent records.

Cookie compliance is an important part of any privacy program. Following the steps outlined in this article can help simplify the process and make sure the program is both agile and compliant.