Top Hurdles B2B Buyers Face in Online Purchasing
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Recent research from Contentsquare found that 35.6% of sessions on business websites had at least one frustration factor. The most common frustrations were slow page loads and rage clicks. A lack of speed can lead to higher bounce rates and fewer page views per session.
The report analyzed 35 billion anonymized sessions and 161 billion page views between October 2021 and December 2022 across 2,942 websites. The average page load times varied widely across industries, with the software vertical taking 1.42 seconds, on average, to load on mobile.
Businesses should aim to reduce frustration factors in their website sessions to improve user experience and engagement. Understanding the average page load times in their industry is a key step in achieving this.
Speed It Up: What Frustrates Business Website Visitors
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Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
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