Does Your Website Really Need That? Five Elements to Rethink

Websites are powerful marketing tools, playing a crucial role in every business's marketing strategy. They provide potential customers a single point to gather relevant information and possibly buy. Yet, big investments can lead to marketers getting lost in trends and technologies, distracting them from their goal.

This article explores five elements of your website that may need rethinking. Data is the best place to start when assessing which parts may need changing. Popups, blogs, contact forms, carousels and social media icons may all need rethinking, as they can be intrusive, dilute messaging or drive traffic away from the site.

Improvements in these areas can drastically improve the user experience and help you drive conversions. Assessing website elements in context, using data and asking the right questions will help you re-evaluate and make the necessary changes.