
Speed It Up: What Frustrates Business Website Visitors
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
Websites are powerful marketing tools, playing a crucial role in every business's marketing strategy. They provide potential customers a single point to gather relevant information and possibly buy. Yet, big investments can lead to marketers getting lost in trends and technologies, distracting them from their goal.
This article explores five elements of your website that may need rethinking. Data is the best place to start when assessing which parts may need changing. Popups, blogs, contact forms, carousels and social media icons may all need rethinking, as they can be intrusive, dilute messaging or drive traffic away from the site.
Improvements in these areas can drastically improve the user experience and help you drive conversions. Assessing website elements in context, using data and asking the right questions will help you re-evaluate and make the necessary changes.
Does Your Website Really Need That? Five Elements to Rethink
Don't worry ... it's FREE!
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
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You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.