Content Intelligence Isn't Just for Demand Gen Marketers

Every brand wants to produce valuable content, publish it on the right channels, and amplify it on social media. However, many fall short on learning from the content's performance analytics. This is due to lack of time and resources, pressure from management, or using legacy content formats. Content marketers need to use analytics and insights to optimize their copy, tone of voice, and word choice. They should also review their content post-publication to become more effective.

Content intelligence allows brands to understand their content and customer journey. It can drive sales, engage customers, and increase brand awareness. Marketers can access engagement data to create content that resonates with customers, prove ROI, work more efficiently, personalize their marketing, and support their sales team.

Content intelligence is essential for successful content marketing. It helps marketers create content that is tailored to their prospects, prove ROI, work more efficiently, personalize their marketing, and support their sales team.