At the core of your business, you likely have an enticing value proposition. But why don't more of your competitors' customers switch to you? The Rewired Group has innovated a helpful framework known as the "Progress Making Forces" to help you understand the four forces that influence brand-switching.
The first force is pushing away from your competitor. You can identify negative perceptions from online reviews, assert your superiority in comparison, and ask for quotes from clients who switched from a competitor to you. The second force is pulling prospects towards your solution. You should help them picture the happier lives they can lead once they become your client, position your company as a cure to their pain points, and keep the transformations realistic.
The third force is anxieties around your solution. You should neutralize these anxieties by researching your current customers, identifying the most common objections, and using social proof to demonstrate that you are indeed a top-quality service. The fourth force is habits preventing them from making a switch. You can overpower these habits with ambition, home in on the prospects' biggest motivators, and emphasize emotion to give prospects the incentive to switch.
Inspire More Switches: How to Win Customers From Your B2B Competitors
Don't worry ... it's FREE!
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.