
Why Martech Fails, and What Really Fuels Martech Success Today
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
Today's workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market. Employees are often incorporated into distributed teams that include members from many different physical locations, made possible by innovations in technology. Although many collaboration tools are available, matching the right software to the group's needs can mean the difference between long-term productivity and disruptive frustration.
Whether distributed team members are part of a hybrid workforce or completely virtual, they face unique challenges in working collaboratively compared with in-person teams. Communication needs to be much more thorough and deliberate, and software tools should help teams overcome the common problems associated with hybrid and remote work. Organizations sometimes use applications for tasks and processes that the apps are not designed for, leading to wasted time and frustration.
Productivity and efficiency can be improved by using the right collaboration tools, such as digital asset management (DAM) software. DAM was created with visual assets in mind so that collaborative teams can locate and access the resources they need quickly and integrate them seamlessly into a workflow. Canto's DAM solution allows organizations to set up dedicated portals for sharing assets among distributed teams and various stakeholders. To learn more, sign up today for a free trial.
Bridge the Hybrid Workplace Gap With the Right Collaboration Tools
Don't worry ... it's FREE!
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?