Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

Martech — Thu., Nov. 11, 2021

A digital marketer knows online advertising is critical to a company's strategy to attract new customers. With $378B spent in 2020 and projected to reach $646B by 2024, online advertising is growing rapidly. However, the Internet is moving towards a cookie-less future, which affects how companies can advertise. Up to 74% of total media spend can be wasted due to ad fraud, and this figure is expected to exceed $50B by 2025.

Ad fraud can have unseen implications; if reporting data is skewed, marketers can make future ad spend decisions based on inaccurate metrics, leading to more wasted ad spend. Cybercriminals employ various tactics such as cookie-stuffing, domain-spoofing, click injection, pixel-stuffing, and geo-masking to take advantage of companies and their ad spend.

Media Intelligence, PwC's programmatic media analytics platform, helps companies fight ad fraud. It consolidates media transactions and provides visibility into digital and programmatic media investments to identify areas of waste and fraud. To learn more, click here to schedule a demo.

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