A digital marketer knows online advertising is critical to a company's strategy to attract new customers. With $378B spent in 2020 and projected to reach $646B by 2024, online advertising is growing rapidly. However, the Internet is moving towards a cookie-less future, which affects how companies can advertise. Up to 74% of total media spend can be wasted due to ad fraud, and this figure is expected to exceed $50B by 2025.
Ad fraud can have unseen implications; if reporting data is skewed, marketers can make future ad spend decisions based on inaccurate metrics, leading to more wasted ad spend. Cybercriminals employ various tactics such as cookie-stuffing, domain-spoofing, click injection, pixel-stuffing, and geo-masking to take advantage of companies and their ad spend.
Media Intelligence, PwC's programmatic media analytics platform, helps companies fight ad fraud. It consolidates media transactions and provides visibility into digital and programmatic media investments to identify areas of waste and fraud. To learn more, click here to schedule a demo.
Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend
Don't worry ... it's FREE!
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.
In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.