The automation of digital marketing processes is essential for success in the post-pandemic era. 77% of marketers see an increase in conversions after implementing automation. B2B enterprise marketers must create a strategy with the end goal in mind and choose the right technologies to achieve it. Companies must also consider the budget, reskilling and upskilling of employees, and customer experience.
Open communication is key for internal and external success of marketing process automation. Explain the benefits to employees, how to use automated processes and tools, and what happens when automation takes over positions. Automation should be achievable when companies set clear goals and objectives, research potential factors, and account for employee insecurities.
Marketing organizations should take advantage of the resources available on automated marketing processes, such as webinars, articles, and podcasts. Automation is here, and it's making an impact. Time to dive headfirst into the flexible future of marketing!
How to Prepare for Marketing's Flexible Future: Automated Marketing Processes
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