Pitch Decks: How to Avoid the Dreaded Frankendeck

Pitch Decks: How to Avoid the Dreaded Frankendeck

Martech — Wed., Sep. 29, 2021

Frankendecks are a common problem for marketers. They are often created with good intentions but can lead to an overwhelming mess of fonts, formats, and information that isn't consistent or on-brand. Learning to spot them is the first step towards preventing them and marketers should use presentation software with smart templates to ensure brand consistency.

Frankendecks have a few hallmark characteristics, such as information overload, lengthy text blocks, and a hodgepodge of brand assets and design elements. They can be unprofessional and distract audiences, leading to a poor perception of the business. Smart technologies such as design AI can help teams create professional and engaging stories that are on-brand.

Presentation software with smart templates gives teams prebuilt, customizable slides and presentation templates that serve as design guardrails. Design AI applies design best-practices in real-time, allowing teams to create visual stories that uphold today's design-forward standards. Frankendecks can be avoided with the right technology and there is no excuse for them in today's business environment.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Pitch Decks: How to Avoid the Dreaded Frankendeck

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Unlock the Power of First-Party Data With the CDP Approach

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

How the Martech Landscape Has Transformed Since 2011

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

Customer Data Platforms for the Modern Marketer

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

CMOs: The Top Martech Challenges for B2B Enterprises

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

The Most Important Content Management System Features

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

Subscribe to the MarketingProfs Today newsletter