Pitch Decks: How to Avoid the Dreaded Frankendeck

Pitch Decks: How to Avoid the Dreaded Frankendeck

Martech — Wed., Sep. 29, 2021

Frankendecks are a common problem for marketers. They are often created with good intentions but can lead to an overwhelming mess of fonts, formats, and information that isn't consistent or on-brand. Learning to spot them is the first step towards preventing them and marketers should use presentation software with smart templates to ensure brand consistency.

Frankendecks have a few hallmark characteristics, such as information overload, lengthy text blocks, and a hodgepodge of brand assets and design elements. They can be unprofessional and distract audiences, leading to a poor perception of the business. Smart technologies such as design AI can help teams create professional and engaging stories that are on-brand.

Presentation software with smart templates gives teams prebuilt, customizable slides and presentation templates that serve as design guardrails. Design AI applies design best-practices in real-time, allowing teams to create visual stories that uphold today's design-forward standards. Frankendecks can be avoided with the right technology and there is no excuse for them in today's business environment.

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