How to Kickstart a Growth Marketing Automation Strategy

Whether you're graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand evangelism. Global marketing automation spending will reach $25 billion by 2023 and many practitioners are considering adopting a solution to meet the moment. To get the most out of the technology, start by doing a data hygiene scrub and content audit. Then get aligned with your sales team and launch an email pilot campaign.

Lead scoring helps to develop a mutually beneficial system that increases Marketing's ability to pass qualified leads to Sales. Once you've mastered the channels you're most familiar with, explore new avenues for engagement such as automated SMS marketing. Remember it's growth marketing automation, not autopilot, and automation allows you more time to be creative and supercharges your ability to deploy more effective campaigns.

Nibble before you gobble to prevent biting off more than you can chew. It's an approach that will pay dividends later on. For more resources on growth marketing automation, check out the additional content provided.